A Shopper’s Paradise on Martha’s Vineyard

Whether you're spending a weekend soaking up the charm of Martha’s Vineyard or you're a local in search of wardrobe inspiration, the island’s boutique scene is full of gems. From coastal chic to upscale vintage and modern boho, Edgartown and Oak Bluffs offer some of the best local boutiques that perfectly capture island style. Here's your guide to the must-visit fashion and lifestyle boutiques in these two iconic Vineyard towns.

Edgartown: Where Classic Meets Coastal

1. Nell Edgartown

Located in the heart of downtown Edgartown, Nell is a curated haven of elevated basics, designer pieces, and island-appropriate staples. Think breezy linen, elegant accessories, and minimalist luxury. The shop’s neutral-toned aesthetic and curated racks are perfect for those wanting effortless coastal style.

2. Portobello Road

If you love the thrill of finding one-of-a-kind pieces, Portobello Road is your dream destination. This boutique offers an eclectic mix of fashion, antiques, and art sourced from around the world. Their vintage-inspired collection is ideal for creative dressers and those who crave individuality.

Why Visit? Unique jewelry, globally inspired dresses, and handcrafted home decor.

3. Katydid

A Vineyard staple for over two decades, Katydid specializes in casual island wear for women. It’s the kind of place where you’ll find a perfectly worn-in cotton dress, a wide-brimmed sun hat, and the kind of accessories that scream “summer forever.”

Oak Bluffs: Boho, Bold, and Beautiful

1. Basics Clothing Company

Despite the name, Basics is anything but. Located near the Oak Bluffs ferry terminal, this boutique carries colorful, laid-back clothing for women, men, and kids. It’s a perfect stop for vacationers who want casual island vibes with a modern twist.

Tags to target: Oak Bluffs family clothing, casual Vineyard fashion.

2. Craftworks

More than a boutique, Craftworks is a celebration of artisanal goods. From hand-knit scarves to locally made soaps and jewelry, this shop reflects the creativity of Martha’s Vineyard. It’s an excellent destination for thoughtful gifts and unique fashion accessories.

Great For: Gift shopping, local artisan finds, handmade fashion.

3. Slip 77

This Oak Bluffs boutique brings a youthful, surf-inspired energy to the island’s style scene. Slip 77 is known for its Vineyard-branded hoodies, vintage tees, and effortlessly cool beachwear. Perfect for both tourists and locals looking to represent their love for the island.

Tips for Boutique Shopping on Martha’s Vineyard

Shop early: Boutiques can get crowded by mid-day during peak season.

Ask about local makers: Many shops carry island-made goods you won’t find elsewhere.

Support small: Your purchase helps sustain the unique, small-business community of the Vineyard.

Martha’s Vineyard isn’t just a destination for beaches and lighthouses — it’s a fashion-forward haven with local boutiques that rival those in big cities. Whether you’re in Edgartown sipping rosé by the harbor or exploring the colorful streets of Oak Bluffs, make time to wander into these shops. You’ll walk out with something special — and maybe even a little piece of the island itself.